What is driving customer satisfaction for our company? How is quality defined by our target customers? What drives trust in our brand? Can we simplify our internal tools and processes without reducing product/service quality?
Why does purchase behavior differ from one market segment to another? Is there a more effective way to segment customers? Will our messaging resonate with our target market? Will it spur the buying decision? How is our brand perceived?
What features/functions will have the most impact on buying decisions and satisfaction? What are the use cases for our product? How will specific pricing strategies affect acceptance? Is this release ready for launch?
How does the user experience support or detract from our brand? What are the best practices and designs to avoid amongst our competitors? What messages are implicitly communicated by our designs? Do we have the most usable and intuitive information architecture?
User Interviews, Focus Groups, Contextual Evaluation, Competitive Analysis, Needs Analysis, Journey Mapping, Information Systems Mapping, Brand Risk Assessments.
Asset Library Creation, Agile Design Support, Expert/Heuristic Review, RITE Testing, Information Architecture, Tree Testing / Card Sort
Affinity Diagramming, Design Sprint Workshops, Rapid Prototype, Quantitative Surveys, Attribute Mapping, Competitive Analysis, Concept Testing
Managed Beta Programs, Product Trials, Online Communities, Validation Testing, Pricing Research, Benchmarking, Mobile App Testing, Communications Design
Agile US Support, Backlog Prioritization, Annotated Wireframes, JIRA Support
